Why Should You Use an Amazon FBA account?

 

Why Should You Use an Amazon FBA account?

Now that you're familiar with Amazon FBA and its costs, the question you might be thinking now is, "what's in it for me?" That is, aside from handing off such a massive workload from your team to Amazon. Here are the other things that you can get by using Fulfillment by Amazon.

1. Greater chance of winning Amazon Buy Box

Amazon sellers are always striving hard to get the Buy Box. Getting this would mean the opportunity to increase your sales. It's still unknown what certain factors would indicate for a seller to get the Buy Box. One thing's for sure, though—fast and free shipping is of great importance. Sources suggest that Amazon gives the Buy Box to Amazon FBA sellers because they are guaranteed that orders are fulfilled and shipped as soon as possible.

2. Earn your customer's trust

Customers on the platform, especially those accustomed to buying stuff from Amazon, are familiar with what "Fulfilled by Amazon Prime" means. It means that they can expect the prompt delivery of their orders because everything's stocked up in Amazon's warehouse. 

This is very much true. They would want to take advantage of their Prime status and choose sellers who offer one-day shipping over those who don't. The surprising result is that they end up paying more than regular customers.

3. 24/7 seller and customer support from Amazon

Suppose you're hesitant about handing off most, if not all, of your inventory to Amazon. In that case, they offer 24/7 support to the sellers enrolled in their FBA program. They also give the same support and assistance to your customers. So it's safe to say that you won't have to deal with fulfillment and shipping issues; Amazon will be the one to handle that. With this, you have more time to focus on the other aspects of your business, such as marketing and operations.

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