Why is my Amazon Account Suspended?
Why is my Amazon Account Suspended?
Amazon’s Terms of Service (TOS) clearly state what sellers can and can’t do. If they find you in violation, they will freeze your account. Many suspensions are handled via Amazon’s AI bots, as it would be impossible to monitor millions of accounts personally. This can result in mistaken suspensions.
Here is a list of common TOS violations.
While it is possible to operate more than one Seller Account, you have to clear it with Amazon first. If they suspect you of running multiple accounts without permission, they'll flag your account. Your account may also be flagged by Amazon for an account they believe is related to yours that is “not eligible to sell.” This is one of the first questions you need to ask Account Health: “What is the reason for the ‘related accounts suspension’ and what is the name of the related account?”.
The TOS explicitly outlines how sellers can communicate with their customers when following up after a purchase (i.e., asking for a review or product feedback). For example, you cannot send any message that provides customers incentives in exchange for a positive review. More information on customer communication do’s and don'ts can be found in this blog entry.
There are certain products you simply cannot sell on Amazon. If the A10 algorithm tags your listing as one of them, they will freeze your account and ask for more information. Sometimes, you may not even know you’re selling a restricted product! You may not even know you’re selling a restricted product. If you’re selling a product with several ingredients, you want to make sure none of them are restricted! For example, you may unwittingly sell a product that contains more than 5% of minoxidil, which is an Amazon no-no. Always make sure to check the label! You can find a list of restricted products here.
If Amazon believes you aren’t putting in the effort to scale your FBA business, they’ll give you the freeze. The reason is simple: they have millions of accounts to deal with. They don’t need sellers who aren’t doing anything clogging up their platform. Make sure you regularly maintain your account by optimizing your listings and tweaking your ad campaigns.
Amazon keeps track of how timely you ship your items. One of the metrics they use is the “Late Shipment Rate.” This rate is calculated by how many customers report receiving their product outside of the promised delivery date. Generally speaking, if your late shipment rate is above 4%, you may risk your account getting flagged. You can find more info about Amazon’s Late Shipment Rate policy here.
Users may not be satisfied with your product or feel it does not meet the description provided in the listing. When this happens, they report it to Amazon. They take reports like this very seriously and will ban you if they get enough. That’s why it’s always important to practice good customer service and respond to any customer grievances quickly before they escalate it to Amazon.
A lot of Amazon sellers are brand-registered, which means their content is copyrighted. A10 constantly scans listings looking for images or listing copy that’s copyrighted. If it flags your listing as using protected content, they’ll flag it.
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